Saturday, January 12, 2013

Leaving Cards


Someone once asked me, after I had shown him at least 15 properties, why I left a business card at each house.

I have a business card. Most realtors have business cards. We give them to people; we include them in hand-written notes; we include them with presentations. When we show a property to a potential buyer, we leave a business card in a prominent place. Sometimes it's on the kitchen counter or the dining room table. We do this as a courtesy to let the seller & the seller's agent know that we stopped by. The seller doesn't have to wonder if we are running late & we are still coming. The seller also knows who is responsible if something is "different" when they come back. The seller's agent knows that, since we have shown the property, he or she can find out what the buyer thought.

Sometimes, when a house is vacant, there will be lots of business cards on the kitchen counter. Like a dozen. Then it is interesting for the buyer's agent to see who has shown the property. Or how many people have looked at the property. Although seller's agents try to pick up cards & check vacant properties weekly, that isn't always possible. So a dozen cards in a week may be a lot, but a dozen cards over 3 months is not a lot.

To summarize: I put out a business card when I show a property to a buyer to let the seller & seller's agent know that I really came into the house & showed the property, & when the seller comes back to the house, I'm done. I also put out a business card to let other realtors know that I have shown this property to a potential buyer. And I notice whose cards are there.


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