Inside Real Estate: Example Listing Price Scenarios

Last time I talked about choosing a listing price and said we'd look at two examples that point out the tension between selling your house quickly and getting as much money as possible from your house.

In example 1, the wish is to sell the house as quickly as possible. Let's say that you want the house sold in the next hour. We could list it at $100. Somebody would pay that. If you priced your house at an astonishingly low price, it would increase the chances that someone would hand over the money and buy the house on the spot. You could even say that the land without the house itself is worth at least $100. You would achieve your goal of selling your house as quickly as possible by ignoring your wish to get as much money as possible.

In example 2, the other wish is to get as much money as possible when selling the house. Let’s say you want to list the house for $5,000,000, which is probably nowhere near what you paid for it. How long do you think it would take to get the house sold for that price? In most cases, the house would be on the market until all the other houses are sold and someone really needed a house to live in. If there were no other houses available to be sold & someone really wanted to buy a house, they could pay five million dollars and buy yours. It may take many, many years for that situation to happen, but you would have achieved your goal of selling your house for as much money as possible by ignoring your wish to sell your house as quickly as possible.

Hopefully, these examples show you that there is a direct relationship between price and time when it comes to selling a house. Of course, you wouldn't choose something as extreme as either of these. But you can see how you must balance speed and money. The lower the listing price, the sooner it will probably sell, but the less money you will make from the sale. The higher the listing price, the more money you will probably make from the sale, but the longer the house will be on the market.

You tell the buyers a lot about your intentions with the initial listing price of the house. And you tell them even more by the changes in the pricing as the house remains on the market. As a general rule, it makes more sense to not start selling the house until you're ready, and to list it at the most reasonable price you can afford.

Inside Real Estate: Choosing a Listing Price

Let's say that you have a house that you want sold. You contact me and I come over to look at the house with you. We reach an agreement that I am going to sell your house. We are going to use an exclusive right-to-sell listing agreement. This means that I will be the agent working for you and I will follow all legal orders you give me about selling the house. In order to help you decide on the selling price, I will provide you some information about:

1. similar houses that were recently sold,

2. houses currently being offered for sale, and

3. those that were taken off the market without being sold.

If you have a range of comparable prices that are gotten from those three groups, you can make a decision. After studying that information, you choose a price that reflects both how soon you want the house sold and how much money you want from the sale. The price will be the compromise of those two wishes.

Of course, most people want the house sold as quickly as possible and for as much money as possible. But it's not often possible to achieve both.

Next time we'll look at two example scenarios.

Inside Real Estate: Why Are Appraisers Needed?

Real estate appraisers arrive at a property value by comparing the property to other properties, looking at market value. What if you have updated your house yourself and kept all your receipts? You may be wondering if you can just add that to the original cost of your house. Or what if you read on the internet that the cost of houses in your city is increasing by so much per year - can't you just do the math yourself?

I wish it was that easy. Although all the hard labor you put into your house is very valuable to you, it may not mean as much to someone considering the purchase of your house. Buyers pay attention to market value, not the value that you have put into your house. Market value is what a motivated buyer is willing to spend on your house, but, in order to be accurate, the buyer must not be emotionally involved in your hard work. The buyer is emotionally involved in seeing themselves in your house, instead. Their tastes might be different from you and they probably care about different things than you do. Sellers and buyers definitely look at the same house differently.

This is why selling a house is hard work for the seller. It means letting go of memories and trusting that someone else will make new memories with their house. And this is why it's important to have a real estate appraiser do the work of impartially researching the value of your property.