Inside the house, I like to have information available for them. I place
the information closer to the door than I am standing or sitting, so they don’t
have to go past me to see it. I want them to feel comfortable picking up
materials, but not pressured to do so.
I like to have a flyer with details about the property and a flyer with
financing information. People are curious about the monthly payments and how
much money they need for a down payment.
I also like to have little bottles of water, my keyboard cleaners, and
business cards. Sometimes I have a jar for a drawing for a gas gift card, movie
tickets or something like that. People don’t have to give me their information
when they meet me, but if they are interested in the drawing, they will fill
out their name, email, and phone number. After the open house, I can let them
know if they won anything or not, thank them for coming, and let them know that
I’d be glad to help them find a home to buy.
When people arrive, I usually greet them, introduce myself, and give
them the flyers. I tell them I’m available for questions, then I usually let
them wander on their own. Sometimes I’ll make comments or be nearby (if the
house is big or currently occupied), but I like to give them time to look and
talk without interruptions.
People stay for different lengths of time. Usually the longer people
stay, the more they like it or the more curious they are about the property. At
the end, I gather up my stuff and give a report to my seller. I wrote this
during an open house that had three different parties—one couple, one mom with
two older daughters, and one neighbor. (There usually is at least one neighbor
who shows up out of curiosity.) If there aren’t any offers or showings in the
next couple weeks, I’ll have another open house at the same place. The more the
property is in the public eye, the greater the chance of getting it sold!!
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